Instagram has become a central platform for connecting, sharing, and influencing on a global scale. In India, social media influencers, celebrities, and athletes have gathered massive followings, making Instagram a crucial tool for personal branding and business. In this article, we will explore the Top 10 Most Followed People on Instagram in India, highlighting the influential figures and how they have shaped trends, culture, and more through their online presence.
Virat Kohli – 250M Followers
Virat Kohli, the Indian cricketer, is not just a sports legend but also a massive social media influencer. As of 2025, he holds the crown for the most-followed Indian on Instagram with 250 million followers. Kohli’s Instagram is a blend of personal moments, fitness routines, and glimpses of his cricket career. His posts often receive millions of likes and comments, making him a prime example of how athletes have become global brand ambassadors.
Virat Kohli’s Impact:
- Endorsements with top brands
- Promoting fitness and wellness
- Personal brand beyond cricket
Shraddha Kapoor – 240M Followers
Shraddha Kapoor, the Bollywood actress, is a well-known figure in the Indian film industry. She has a strong fan base not just in India, but internationally as well. With 240 million followers, Shraddha frequently shares updates from her movie sets, travel experiences, and personal life, all while maintaining an aesthetic that appeals to millions.
Shraddha Kapoor’s Online Presence:
- Posts focused on fashion, beauty, and lifestyle
- Promotion of environmental causes
- Connection with fans through regular updates
Priyanka Chopra Jonas – 85M Followers
Priyanka Chopra Jonas, a global star and Bollywood icon, enjoys a massive following of 85 million on Instagram. From her beginnings in Bollywood to her rise as an international star, Priyanka has used Instagram to share her personal life, philanthropic activities, and her journey in Hollywood. Her posts often showcase her work with UNICEF and other charitable organizations.
Priyanka Chopra’s Global Influence:
- Advocating for social causes
- Showcasing global collaborations
- Sharing life as a mother and entrepreneur
Deepika Padukone – 75M Followers
Another Bollywood superstar on the list is Deepika Padukone, with 75 million followers. Deepika is not only known for her roles in Bollywood blockbusters but also for her advocacy of mental health awareness. Her Instagram is filled with professional photoshoots, movie promotions, and heartfelt posts about her personal struggles and triumphs.
Deepika Padukone’s Social Media Influence:
- Promoting mental health awareness
- Sharing moments from personal life and films
- Brand collaborations in fashion and wellness
Salman Khan – 70M Followers
Known for his powerful presence in Bollywood, Salman Khan commands a following of 70 million on Instagram. Salman’s posts usually include updates about his films, his charity foundation, and moments with his family. His “Being Human” brand and charitable endeavors have also helped him connect with a large audience.
Salman Khan’s Instagram Influence:
- Promoting his movies and charity work
- Regular engagement with fans
- Showcasing his personal life and family
Alia Bhatt – 70M Followers
Actress Alia Bhatt, one of the younger and rising stars of Bollywood, has an Instagram following of 70 million. She is admired not only for her acting but also for her effortless fashion sense and her posts about her life as a new mother. Alia’s posts are often playful and engaging, which is why she has a strong connection with her audience.
Alia Bhatt’s Digital Presence:
- Fashion-forward and chic posts
- Family life with husband Ranbir Kapoor
- Regular film and project updates
Ranveer Singh – 69M Followers
Ranveer Singh, the energetic and flamboyant Bollywood actor, keeps his 69 million followers entertained with his playful and eccentric personality. Known for his bold and unique fashion choices, Ranveer frequently shares glimpses of his personal life, brand collaborations, and promotions for his latest films.
Ranveer Singh’s Instagram Highlights:
- Bold fashion and style statements
- Sneak peeks into his fun-filled personal life
- Collaborations with luxury brands
Jacqueline Fernandez – 68M Followers
Jacqueline Fernandez, the Sri Lankan actress in Bollywood, has 68 million followers on Instagram. Known for her stunning beauty and vibrant personality, Jacqueline’s Instagram is filled with fitness routines, travel photos, and glimpses from her movie sets.
Jacqueline Fernandez’s Social Media Appeal:
- Promoting fitness and wellness
- Sharing travel diaries and life adventures
- Engaging with her fans through interactive posts
Akshay Kumar – 67M Followers
Akshay Kumar, the versatile Bollywood actor, is a favorite on Instagram with 67 million followers. Known for his fitness and discipline, Akshay frequently posts about his movies, personal life, and social causes. His brand, fitness, and health-related posts resonate deeply with a large audience.
Akshay Kumar’s Online Influence:
- Promoting fitness, health, and discipline
- Movie promotions and updates
- Advocacy for social causes and issues
Kangana Ranaut – 60M Followers
Kangana Ranaut, a critically acclaimed Bollywood actress, rounds off the list with 60 million followers. Known for her outspoken personality, Kangana shares bold opinions, movie updates, and her entrepreneurial journey. Despite controversies, Kangana’s presence on Instagram remains strong.
Kangana Ranaut’s Instagram Strategy:
- Sharing opinions and political views
- Promoting her films and entrepreneurial ventures
- Personal style and fashion insights
FAQs
Who is the most followed Indian on Instagram?
Virat Kohli is currently the most followed Indian on Instagram, with over 250 million followers.
What type of content do these celebrities post?
These celebrities post a mix of personal life updates, professional milestones, brand collaborations, and social issues.
Does Instagram influence career growth?
Yes, Instagram has significantly contributed to the career growth of many celebrities by increasing visibility and engagement with fans.
How do these celebrities engage with their followers?
They engage with followers by sharing behind-the-scenes moments, responding to comments, and promoting personal causes and products.
Can someone become famous through Instagram in India?
Yes, many influencers have gained fame and lucrative career opportunities purely through their Instagram presence.
Instagram has become more than just a photo-sharing platform in India; it is a space where celebrities, athletes, and influencers shape opinions, promote causes, and engage with millions of followers. From cricketers like Virat Kohli to Bollywood stars like Priyanka Chopra and Ranveer Singh, these figures not only entertain but also inspire and motivate their massive fanbases. As Instagram continues to grow, it’s clear that these personalities will remain influential on both a national and global scale.